Abram Sauer Online

Desert Eagle works its way into a piece of street art. Via.

“Want a Heineken,” asks Gordon Gekko moments before the beer’s label slides in to fill the screen. The scene takes place at New York’s Shun Lee restaurant, where staff confirmed to us that they do in fact serve Heineken. In the closing credits, the IWC logo floats over the screen like a reflection in a pool. Everything in between is branded. In fact, one difference between the first Wall Street and its sequel is that Money Never Sleeps has a credited crewmember (Allison Robin) responsible solely for “product placement.”

Read the rest at The Awl

Oh yeah, let’s double down on the rich people movie associations.

And here is the Apple product placement in the upcoming Tron: Legacy. An old Mac.

Looks like Flynn upgraded. After the jump, its predacessor, the original Tron Apple Mac.

(more…)

I reviewed the Predators sequel at The Awl. Read It. In honor of the essay’s Predators 2 Desert Eagle mention, Danny Glover pops a cap after the jump.

(more…)

Indie darling hit film of the summer, The Kids are All Right, contains this dreamy scene with an iPhone (and Mark Ruffalo ain’t bad lookin’ either, heeeyyyyoooo).

Meanwhile, after the jump, Lottery Ticket’s less impressive iPod placement.

(more…)

You can get your new Apple product placement at both Cyrus and Toy Story 3 this weekend.

Related: An Apple Product Placement Too Far

The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for women’s heaving-bosoms heaving handguns roles. See all of Desert Eagle Friday.

This week: Bad Lieutenant: Port of Call New Orleans

What will help a poor, neophyte mornign TV producer deal with big bad Harrison Ford in the upcoming weepy film Morning Glory? A Macbook of course.

(And an iMac, after the jump.)

(more…)

 ”I’m a Mac” guy Justin Long was last seen onscreen lined up with his his day job’s paycheck in the film Drag Me to Hell. Before that, Long and Mac paired up for Live Free or Die Hard. Meanwhile, Drew Barrymore and Mac shared screentime in He’s Just not that Into You.

Now, this August, Long and Barrymore will join with Apple product placement for the film Going the Distance.