Abram Sauer Online

27. July 2010

Apple Product Placement: Legacy

And here is the Apple product placement in the upcoming Tron: Legacy. An old Mac.

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Looks like Flynn upgraded. After the jump, its predacessor, the original Tron Apple Mac.

(more…)

21. July 2010

But What Do Old Men Think About Old Spice Man?

Filed under: Wisconsin, Awesome, Elsewhere, Advertising, Branding — admin @ 11:22

For Esquire I visited a Wisconsin retirement community to hear the memories of men who’ve enjoyed Old Spice for decades. Read It

Hubba Hubba. Come to Dadddy

Filed under: Yummy, Awesome, Branding — admin @ 07:08

I rarely, rarely, go all soft in the knees about a manufactured “thing.” But this pre-War BMW concept bike that turned up not too long ago mothballed away in some “top people” Indiana-Jones warehouse. Just show me the way to the petition.

OOOOH, mama!

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Via

14. July 2010

General Mills Counsel Not Impressed with Cuteness

Filed under: Tricky, Branding — admin @ 16:40

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Get yours here.

2. July 2010

Does Voice’s Kamer have Something in his Mouth?

Filed under: Failure, Elsewhere, This Could be Longer, Advertising, Branding — admin @ 14:20

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You can hear the steam escaping from the Bros Icing Bros engine. The website is gone. Smirnoff has taken action. The dream is dead.

With lines like “Bros Icing Bros? It involves Smirnoff Ice and humiliation, kind of like your third ‘real’ girlfriend,” Foster Kamer over at his new gig at the Village Voice has absolutely owned the Bros Icing Bros beat. Is he a fan? Doesn’t seem like it.

Kamer wrote that Bros Icing Bros was “the province of fratty assholes and the assholes who cynically patronize them.

Interesting then that Kamer felt it necessary to protect some of those fratty assholes and their cynical patrons. (more…)

24. June 2010

Naked Rock Band Chick is the New Wii Fit Hottie

Filed under: Awesome, Elsewhere, Advertising, Branding — admin @ 13:18

Remember the Wii Fit hottie video (9.6 million pageviews and counting)?

Well, after the jump, Naked Rock Band girl is the new hotness.

(more…)

21. June 2010

Did Nike’s “Write the Future” Ad Curse its Stars?

Filed under: brandchannel, football, Failure, Elsewhere, Advertising, Branding — admin @ 18:20

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Many of the stars (and teams) featured in the now iconic ad are slumping, tragically. See what we mean after the jump.

Didier Drogba sustained several injuries and was only able to join his Ivory Coast team several games into the tournament, where he scored, in a loss to Brazil. Drogba’s team will now have to score at least 8 goals against North Korea and hope for a Brazil win over Portugal or it goes home.

Captain Fabio Cannavaro’s former champion Team Italy is being called an embarrassment after its Algeria result and then drawing against New Zealand. (New Zealand!)

Read ALL at Brandchannel.

Sexiest Gallery Babes Fotogallery World Cup Fans Las Chicas del Mundial Hotties Contest [SLIDESHOW of other SLIDESHOWS]

Filed under: Gaaaah!, football, Failure, Advertising, Branding — admin @ 10:05

No joke, that below is a Life Magazine “Sexy World Cup Fans” slideshow. The chase for page-views has officially become tragic.

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Related @ The Awl: Sexiest Gallery Babes Fotogallery World Cup Fans Las Chicas del Mundial Hotties Contest [SLIDESHOW of other SLIDESHOWS]

11. June 2010

Terry Dullum Maybe Doesn’t Understand this New-fangled “Copyright” Thing

Filed under: No No NO, Failure, North Dakota, Branding — admin @ 09:51

In Grand Forks, Terry Dullum is a bit of a broadcasting legend. He reports for WDAZ on, well, kind of whatever fancies him. He even has a book club.

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Uh oh. Oprah would not approve.

When a teenager or dumb blogger “appropriates” a copyrighted logo like this it’s forgivable. When a broadcaster with a lifetime of experience does, well, it calls into question the quality of education given in the University of Grand Forks Communications Department (of which Dullum is a grad; ‘70).

Update: Mr. Dullum comments that it’s only a joke.  So was mine! No hard feelings? He does point out though that I incorrectly named the university. It should be the University of North Dakota-Grand Forks. I knew that but clearly did not graduate from any college at all!

10. June 2010

Israel: Just Like Us

Filed under: Gaaaah!, Advertising, Branding — admin @ 13:58

See, Israel is just like us. Not only do they celebrate the exploitation of naked teenagers for business purposes, but also they have a terrible addiction to inappropriately abusing the “Priceless” MasterCard marketing tagline.

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