Abram Sauer Online

The hot new trend in Hollywood this year? Pull-Ups! Below are three A-list actors doing pull-ups in 2010 films. Can you name them all?

Answers after the jump: (more…)

I wanted to love Machete as much as the next guy the few people this film was target at. But logically it suffered. For example, look at Machete’s to chest-strapped machete knives below. How exactly are those thicker-at-the-top knives supped to be unsheathed?

Maybe there are buttons under the leather in a closer up view.

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“Want a Heineken,” asks Gordon Gekko moments before the beer’s label slides in to fill the screen. The scene takes place at New York’s Shun Lee restaurant, where staff confirmed to us that they do in fact serve Heineken. In the closing credits, the IWC logo floats over the screen like a reflection in a pool. Everything in between is branded. In fact, one difference between the first Wall Street and its sequel is that Money Never Sleeps has a credited crewmember (Allison Robin) responsible solely for “product placement.”

Read the rest at The Awl

And here is the Apple product placement in the upcoming Tron: Legacy. An old Mac.

Looks like Flynn upgraded. After the jump, its predacessor, the original Tron Apple Mac.

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Indie darling hit film of the summer, The Kids are All Right, contains this dreamy scene with an iPhone (and Mark Ruffalo ain’t bad lookin’ either, heeeyyyyoooo).

Meanwhile, after the jump, Lottery Ticket’s less impressive iPod placement.

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Do the Smurfs in 3D film producers understand that by using the promotional URL “SmurfHappens.com” they are co-opting a saying that essentially compares their film to feces.

“Shit Happens” > “Smurf Happens” > Smurfs = Shit. You are outright saying in the first trailer that your film will be shit. Bravo, marketing department.

Also, is “in 3D!” the new “in Bed?”

You can get your new Apple product placement at both Cyrus and Toy Story 3 this weekend.

Related: An Apple Product Placement Too Far

The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for women’s heaving-bosoms heaving handguns roles. See all of Desert Eagle Friday.

This week: Bad Lieutenant: Port of Call New Orleans

What will help a poor, neophyte mornign TV producer deal with big bad Harrison Ford in the upcoming weepy film Morning Glory? A Macbook of course.

(And an iMac, after the jump.)

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 ”I’m a Mac” guy Justin Long was last seen onscreen lined up with his his day job’s paycheck in the film Drag Me to Hell. Before that, Long and Mac paired up for Live Free or Die Hard. Meanwhile, Drew Barrymore and Mac shared screentime in He’s Just not that Into You.

Now, this August, Long and Barrymore will join with Apple product placement for the film Going the Distance.