Abram Sauer Online

12. July 2010

Is “Smurf’d” the New “Monk’d”

Filed under: Failure, Elsewhere, Brandcameo, Advertising — admin @ 07:51

smurfd.pngDo the Smurfs in 3D film producers understand that by using the promotional URL “SmurfHappens.com” they are co-opting a saying that essentially compares their film to feces.

“Shit Happens” > “Smurf Happens” > Smurfs = Shit. You are outright saying in the first trailer that your film will be shit. Bravo, marketing department.

Also, is “in 3D!” the new “in Bed?”

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