Audi R8 is Product Placement Better than Movies Themselves
I recently pointed out the product placement mind-f#*k that is the upcoming film The Joneses. Upon closer look it’s clear that Audi’s R8 is a huge beneficiary of that product placement (below).
No surprise. Audi’s is using the R8 to create an entirely new image for its brand. While the conjoined rings have had no trouble appearing in films (The Transporter series is essentially a trilogy of Audi commercials), the R8 says something more about the the pedigree of the automakers entire line: Sexy.
And it’s starting to turn up everywhere. From it’s role as the ride of Iron Man Tony Stark a few years ago to 17 Again and Transformers: Rise of the Fallen last year, to its upcoming appearances in The Joneses and Date Night, it’s becoming the product placement hot rod of choice… the Macbook of cars. Below, a few of the auto’s latest roles: