Abram Sauer Online

18. January 2010

Buttface Lawyers Up

Filed under: brandchannel, Awesome, Advertising, Branding — admin @ 14:11

A while back I wrote at brandchannel about the kid who is being sued by The North Face for creating a spoof brand called The South Butt. Public Radio’s Marketplace show got around to covering the story and got a quote from the kid’s lawyer, Albert Watkins. It is the gold medal winner of awesome legal statements:

“This is about consumer choice, this is about a consuming public that’s smart enough to know the difference between a face and butt and not believe that somehow when they pick up a butt they’ve bought a face.”

Congratulations couselor,  you are a great American.

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