Abram Sauer Online

9. January 2010

Is Morgan Freeman the Next Tiger Woods?

Filed under: brandchannel, Advertising, Branding — admin @ 15:00

And there is another potential concern worth noting in the post-Tiger Woods/Charlie Sheen/Gilbert Arenas spokesman era. Where Cronkite posed a low risk for scandal, Freeman, despite his septuagenarian status, might be different. It’s well documented that the actor struggled with alcohol problems many years ago and quit drinking after “waking up face-down on the floor in the hallway in my New York apartment.” And Freeman’s recent car accident in which his female passenger was severely injured, prompted rumors that he had been drunk at the wheel. Might CBS be risking someday running a story about how it is dropping its spokesman because “he no longer fits with the network’s brand of integrity?”

Earlier: Morgan Freeman is new voice of CBS

2 Comments »

  1. See how others, not just Woods and Morgan, manage their brand integrity http://www.greenbranz.org/?cat=14

    Comment by Tony Everitt — 13. January 2010 @ 15:48

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