Interview with Gavin McInnes
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two words again. I always hated the idea of someone building a brand. It sounds so affected. Like marketing companies and “Cool Hunters” sending CDs and shit to “tastemakers.” People can smell that bullshit from a mile away. Just be yourself. Pinky and I are old and Canadian and not very attractive but we are the faces of the company because that’s who we are. Anything else would be a lie. The greatest trick the devil ever pulled was convincing people marketing works. It doesn’t. People only buy what their friends tell them they should buy because that’s the only thing left they can trust.
I spoke with Vice and Street Boners and TV Carnage founder Gavin McInnes for branding industry trade magazine Brandchannel. It was about building brands . It went about as well as expected. READ IT