Abram Sauer Online

23. October 2009

The Atlantic Rebrands, Becomes Fox News

Filed under: Failure, Branding — admin @ 09:24

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“Swine Flu: Does the Vaccine Really Work?” For shame Atlantic. I know you went through a tough re-branding recently to appeal more to the kids; but is it necessary to traffic in the kind of fear-mongering employed by Fox and your local nightly news (Something in Your House Right Now Could Kill You! Tune in at ten to find out what!)?

Your story is certainly more complex than your preposterous promo and it certainly undersells its virtues. Sure enough, a check of this issue’s table of contents reveals “To prevent a devastating flu pandemic, the government is relying heavily on vaccines and antivirals. Some experts say that both are quite possibly useless.”

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