Fighting the Fighting Sioux Brand
The retirement of the Fighting Sioux brand will leave only about 400,000 similar Native American nicknames and logos in America, including, most prominently, the Washington Redskins and Cleveland Indians—as well as consumer goods incorporating Indian themes such as Indian motorcycles, Land O’Lakes dairy, and Leinenkugel’s Brewing Co.
READ IT at Brandchannel.
For a look at some of the “sound logic” behind keeping the logo, go here: “
“I’m really wondering what’s wrong with these people. Civil rights when the tribe is refusing a vote. And you don’t have an identity until they change their logo? To think if I just sat around all confused because I didn’t have an identity because of the Vikings.”
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