Abram Sauer Online

17. June 2009

Total Product Placement Recall: Mission Impossible 3

Filed under: Total Recall, Product Placement — admin @ 06:45

total-recall.gif

Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.

 

This time, Mission Impossible 3.

missionimpossible3_2.jpg

Click thumbnail below for the product.

missionimpossible3.jpg

16. June 2009

Total Product Placement Recall CLASSIC: Dog Day Afternoon

Filed under: Total Recall, Product Placement — admin @ 07:19

total-recall.gif

Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.

 

This time, Dog Day Afternoon.

dogdayafternoon_2.jpg

Click thumbnail below for the product.

dogdayafternoon.jpg

15. June 2009

The Hangover: T-Shirt Product Placement

Filed under: Elsewhere, Product Placement — admin @ 10:11

hangover_tshirt.jpgI wrote earlier about how t-shirts are huge beneficiaries of both product placement and, especially, reverse placement. And I had wondered about The Hangover’s shirt and if it would be a reverse placement or if it already existed. Turns out, the LA Times tracked it down at Urban Outfitters, in-store only.

Though I expect to see knock-offs online soon if UO, or maker Junk Food Clothing, doesn’t get it online ASAP. The fact that it already isn’t shows further lack of foresight in this area.

But it looks like others are skipping straight to an inspired version.

hangover_tshirt2.jpg

RushLimbaugh.com

Filed under: Elsewhere, Branding — admin @ 07:25

Broadcasting insiders have been buzzing lately about how conservative talk radio’s average listener is nearly 70 years old. To RushLimbaugh.com, this demographic means no Adobe Shockwave. But that doesn’t seem to matter. Evidencing just how well RushLimbaugh.com is serving its target group… Brandchannel

Total Product Placement Recall CLASSIC: M*A*S*H*

Filed under: Total Recall, Product Placement — admin @ 05:58

total-recall.gif

Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.

 

This time, M*A*S*H*.

What drink would Major Burns not approve of? Click the thumbnail (and bonus) if you cannot remember.

mash.jpg  mash_pbr.jpg

This Thing is Like That Thing 10

Filed under: this thing that thing — admin @ 05:58

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14. June 2009

Total Product Placement Recall: Benny & Joon

Filed under: Total Recall, Product Placement — admin @ 07:10

total-recall.gif

Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.

 

This time, Benny & Joon.

What’s Quinn drink to deal with all the insufferable whimsy around him? Click the thumbnail if you cannot remember.

bennyandjoon.jpg

13. June 2009

This Thing is Like That Thing: Nurses

Filed under: this thing that thing, Advertising — admin @ 09:06

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Back to the Future II Reverse Placement: Part II

Filed under: Ha Ha Ha, Product Placement — admin @ 09:03

After many years of requests from the fringe, Nike recently got around to creating the Nike 2015s that Marty McFly wears in Back to the Future 2. backtothefuture2_nike2.jpg

Now, maybe egged on by the exposure of the Nike reverse placement, comes the Back to the Future II product we’ve all really been waiting for: McFly’s hat (Hypercolor?).

backtothefuture2_hat.jpg

Only 19.99 of today’s dollars. At Amazon. (Via)

And while you’re waiting for your sweet order to be fulfilled, pick up a flux capacitor (radioactive material not included) and then browse the collection of pre-owned DeLoreans.

12. June 2009

Desert Eagle Friday: The Last Boyscout

Filed under: Desert Eagle Friday, Product Placement — admin @ 07:59

The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for heaving-bosoms heaving handguns roles. (Read my interview with Desert Eagle founder and CEO Jim Skildum. The brand also won 2008’s Product Placement Awards Lifetime Achievement Honor).

Each Friday I will try to feature a new Desert Eagle scene.

This week, The Last Boyscout.

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