Abram Sauer Online

25. June 2009

Twilight Fashion: Product Placement Success

Filed under: Product Placement — admin @ 09:43

I have mentioned repeatedly the exposure Jeep is getting from its Twilight role.

As expected,  Twilight is proving to be a mover of fashions as well (of which Boxwish has absolutely owned the coverage). Noteably though, leaked images from Twilight: New Moon has already created a craze for a Billabong jacket.This seems to have not slipped by other entrepaneurs. The below ad clearly means to capitalize on the Twilight 2 Billabong jacket’s sudden popularity (even though it’s the first film’s style.)

twilightjacketad.jpg

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