Abram Sauer Online

1. May 2009

Desert Eagle Friday: Don’t Mess with the Zohan

Filed under: Desert Eagle Friday, Product Placement — admin @ 06:26

The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. (Read my interview with Desert Eagle founder and CEO Jim Skildum. The brand also won 2008’s Product Placement Awards Lifetime Achievement Honor).

This week, Don’t Mess with the Zohan. This Desert Eagle appearance is one of the more egregious as we’re meant to believe a group of Palestinian terrorists carry pistols that retail, at the cheapest possible, for about $1,400.

 

 

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