Can Recovery.gov “brand” our Recovery?
The practice, or “art,” of branding can range in tangibility from the solidly observable (Apple) to the vaguely impalpable, where the mere existence of a “brand” borders on abstractness. The brand that is the “recovery” of the United States sits precariously in the latter, and discussing it is frustratingly nebulous. The real difference for the current governing administration between putting together “a recovery” and “The Recovery” is all about branding…. Brandchannel